All Countries Funnel Benchmark — TVS Motor Company

Executive Summary

Full-funnel benchmark across all 19 TVS LATAM markets. Funnel: FB Reach → Contacts → Leads (has_deal=1) → Contacted (contacted_yes=1) → Sales (is_sale=1). Colombia CRM data sourced from co_contacts_with_flags_mt; all others from hs_contacts_with_flags.

⚠️ Market tiers: Tier 1 = 10K+ leads (CO, MX) | Tier 2 = 1K–10K leads (PE, GT, VE, AR, CL) | Tier 3 = 100–1K leads (RD, PA, UY, EC, BO, SV, NI, CR, HN) | Tier 4 = <100 leads (PY, HT). Facebook Ads data available for CO, MX, PE, CL, VE, and the regional LATAM account.

Funnel Ranking — All Countries

Countries sorted by total leads. Shows full funnel with conversion rates between each stage and Facebook Ads reach where available.

Rank	Country	Tier	FB Reach	FB Spend	Contacts	Leads	% Lead	Contacted	% Contact	Sales	% L→S	% E2E

Funnel Cards — Side by Side

Visual funnel for each country. Bars are relative to contacts (or reach when available). Sorted by lead volume descending.

Full Monthly Data — All Countries

Complete monthly breakdown. Use country tabs to navigate.

Monthly Comparison — Top Markets

Side-by-side monthly leads for the top 7 markets (Tier 1 + Tier 2).

Leads by Month — Top 7 Markets

Facebook Ads — All Accounts

Paid media performance by ad account. Includes reach, impressions, clicks, spend, CPM, CPC.

Monthly Reach by Ad Account

Account	Total Reach	Total Impressions	Total Clicks	Total Spend (USD)	Avg CPM	Avg CPC

Conversion Trend — Top Markets

Monthly Lead→Sale conversion for the top 7 markets with 4% target line.

Sales Volume — All Tier 1-2 Markets

Monthly sales count for markets with significant volume.