♪ TikTok Brand Awareness Campaign
Mexico TikTok Audience
Funnel 2025
Brand awareness for TVS Motor on TikTok — targeting Gen Z + young Millennials (18–34) across 26 states. Video-first, high-engagement, awareness-only funnel.
Men & Women
Age 18–34
26 States
−Ags −BC −BCS −Chih −Dgo −Zac
TikTok
Awareness Objective
01
Total Population — Mexico
133.4MBASE
→ exclude 6 northern states (−14.4M)
02
Target Geography — 26 States
~119M−10.8%
→ filter: age 18–34, men & women
03
Target Demographic — Age 18–34, M+F
~45M−62%
→ filter: internet connectivity (83.3%)
04
Internet Users — 18–34 in Target Geo
~40M−11%
→ filter: TikTok users in Mexico (85.4M total, ~66% are 18–34)
05
TikTok Users — 18–34 in 26 States
~33–38MTIKTOK
→ filter: motorcycle / automotive / urban mobility interests
06
Motorcycle / Mobility Interest Audience
5–10M−75%
→ Awareness objective + Reach & Frequency optimization + Spark Ads
07
◎ Awareness — TVS Brand on TikTok
5–10MAWARENESS
TikTok Awareness — Step 07
ObjectiveReach / Video Views / Awareness
Audience5–10M moto enthusiasts 18–34
CPM range$2.50–$5.00
Est. CTR0.84% avg (up to 1.5%)
Avg. engagement rate2.88–7.5%
Best formatsIn-Feed · Spark Ads · TopView
KPIsReach · VTR · Ad Recall · Engagement
Monthly investment — full audience @ 3× freq
$37,500 – $150,000
Low: 5M × $2.50 × 3 = $37,500
High: 10M × $5.00 × 3 = $150,000
Mid: 7.5M × $3.75 × 3 = ~$84,375/mo
High: 10M × $5.00 × 3 = $150,000
Mid: 7.5M × $3.75 × 3 = ~$84,375/mo
TikTok vs Meta — Comparison
TikTok CPM (MX awareness)$2.50–$5.00
Meta CPM (MX awareness)$0.96–$1.75
TikTok engagement2.88–7.5%
Meta engagement0.5–1.5%
TikTok avg. watch time58 min/day
TikTok 18–34 concentration~66%
Unique audience (no Meta)~25%
Why TikTok for TVS awareness
3–5× higher engagement than Meta. 25% of TikTok users don't use FB/IG — unreachable on Meta. 58 min/day average session = deep attention. Video-native format ideal for motorcycle content (sound, motion, lifestyle). CPM is higher but cost per engaged user is lower.
TikTok Mexico — Demographics
Total TikTok users MX85.4M
% of MX population64%
Gender (MX)56% F · 44% M
18–24 share~31%
25–34 share~35%
18–34 combined~66% (~56M)
Global ranking#4 (after US, ID, BR)
Realistic monthly budgets
$3,000 – $10,000
At $3K/mo → 600K–1.2M impressions (partial reach)
At $10K/mo → 2–4M impressions (covers 20–40% at 1×)
TikTok min budget: $50/day campaign · $20/day ad group
At $10K/mo → 2–4M impressions (covers 20–40% at 1×)
TikTok min budget: $50/day campaign · $20/day ad group
Budget Scenarios — Monthly Awareness Investment
| Monthly Budget | Impressions (@ $3.75 CPM) | Unique Reach (est.) | % of 5–10M Pool | Months to Saturate 1× |
|---|---|---|---|---|
| $1,500 | 400K | ~300K | 3–6% | 17–33 |
| $3,000 | 800K | ~600K | 6–12% | 8–17 |
| $5,000 ★ | 1.33M | ~1M | 10–20% | 5–10 |
| $10,000 | 2.67M | ~2M | 20–40% | 3–5 |
| $20,000 | 5.33M | ~4M | 40–80% | 1–3 |
♪ TikTok Creative Best Practices — TVS Brand
Hook in <2 seconds. Movement, engine sound, or unexpected visual — motorcycle content is naturally attention-grabbing.
Spark Ads > traditional ads. Boost organic TikTok posts as paid. Feels native, gets 40–60% better engagement than polished brand creative.
Rotate creatives every 7–10 days. TikTok creative fatigue hits faster than Meta. Budget $500+/week = refresh weekly.
Sound ON is default. Unlike FB/IG, TikTok users watch with sound. Use engine revs, trending audio, voiceover — audio is your weapon.
UGC + Creator collabs. Partner with moto TikTokers in Mexico. Influencer-driven ads outperform brand-only by 2–3× on engagement.
25% unique audience. ~1 in 4 TikTok users are NOT on Meta. This isn't a replacement — it's incremental reach.
Spark Ads > traditional ads. Boost organic TikTok posts as paid. Feels native, gets 40–60% better engagement than polished brand creative.
Rotate creatives every 7–10 days. TikTok creative fatigue hits faster than Meta. Budget $500+/week = refresh weekly.
Sound ON is default. Unlike FB/IG, TikTok users watch with sound. Use engine revs, trending audio, voiceover — audio is your weapon.
UGC + Creator collabs. Partner with moto TikTokers in Mexico. Influencer-driven ads outperform brand-only by 2–3× on engagement.
25% unique audience. ~1 in 4 TikTok users are NOT on Meta. This isn't a replacement — it's incremental reach.
⊘ Excluded States (6) — ~14.4M removed from base
Chihuahua (~4.05M) · Baja California (~4.13M) · Durango (~1.95M) · Zacatecas (~1.75M) · Aguascalientes (~1.55M) · Baja California Sur (~0.95M)