Mexico Reachable Audience
Funnel 2025
From 133.4M population to addressable buyers — 8 levels. Awareness targets motorcycle enthusiasts (step 07), conversion narrows to high-intent buyers (step 08).
Men & Women
Age 18–55
26 States
−Ags −BC −BCS −Chih −Dgo −Zac
12 Motorcycle Interests
01
Total Population — Mexico
133.4MBASE
→ exclude 6 northern states (−14.4M)
02
Target Geography — 26 States
~119M−10.8%
→ filter: age 18–55, men & women
03
Target Demographic — Age 18–55, M+F
~75M−37%
→ filter: internet connectivity (83.3% penetration)
04
Internet Users in Target Geo
~62.5M−17%
→ filter: Meta platforms (FB + IG cross-platform dedup)
05
Meta Ecosystem Reach — FB + IG (18–55)
~56M−10%
→ filter: 12 motorcycle interests stacked (Motorcycles, Sport, Urban, TVS, Italika, Yamaha, Honda, Bajaj, Suzuki, Parts, Helmets, Motorcycling)
06
Motorcycle Interest Audience
8–12M−80%
→ Brand Awareness + Reach objective on interest audience
07
◎ Awareness — Motorcycle Enthusiasts
8–12MAWARENESS
→ behavioral layering + Lookalike from HubSpot CRM + Advantage+ conversion optimization
08
◉ Conversion — Addressable Buyers
1–2.5MCONVERSION
07 · Awareness
ObjectiveBrand Awareness / Reach
Audience8–12M moto enthusiasts
Targeting12 interests (Advantage+)
CPM$1.20
Best placementFB Feed + Reels
KPIsReach · Frequency · Ad Recall
Monthly investment to reach full audience
$9,600 – $14,400
8M × $1.20 CPM = $9,600 (low) · 12M × $1.20 = $14,400 (high)
1 impression per user/month. For freq. 3× → $28,800 – $43,200/mo
1 impression per user/month. For freq. 3× → $28,800 – $43,200/mo
08 · Conversion
ObjectiveLeads / Sales / Conversions
Audience1–2.5M addressable buyers
TargetingInterests + Behaviors + LAL
CPM$1.20
Best placementFB Feed + IG Stories
KPIsCTR · CPC · CPL · ROAS
Monthly investment to reach full audience
$1,200 – $3,000
1M × $1.20 CPM = $1,200 (low) · 2.5M × $1.20 = $3,000 (high)
1 impression per user/month. For freq. 3× → $3,600 – $9,000/mo
1 impression per user/month. For freq. 3× → $3,600 – $9,000/mo
Market Context
2024 Sales1.6M+ units
2025 Forecast+10–15%
Motos in circulation~9M
Pop / moto ratio1 : 14
TVS Q1 2025Double-digit ↑
Mobile-only81.8%
Combined monthly budget @ CPM $1.20
$10,800 – $17,400
Awareness + Conversion at 1× freq.
Full-funnel at 3× freq. → $32,400 – $52,200/mo
Full-funnel at 3× freq. → $32,400 – $52,200/mo
⊘ Excluded States (6) — ~14.4M removed from base
Chihuahua (~4.05M) · Baja California (~4.13M) · Durango (~1.95M) · Zacatecas (~1.75M) · Aguascalientes (~1.55M) · Baja California Sur (~0.95M) — 10.8% of total population.