◆ Dealer Acquisition Campaign
Mexico Dealer Prospect
Funnel 2025
Targeting entrepreneurs and investors with capital to open a TVS point of sale. B2B funnel with narrower, higher-value audiences and realistic cost modeling.
Men & Women
Age 25–65+
26 States
−Ags −BC −BCS −Chih −Dgo −Zac
Business Owner / Investor Profile
01
Total Population — Mexico
133.4MBASE
→ exclude 6 northern states (−14.4M)
02
Target Geography — 26 States
~119M−10.8%
→ filter: age 25–65+, men & women (broader for investor profile)
03
Target Demographic — Age 25–65+, M+F
~77M−35%
→ filter: internet connectivity (83.3%)
04
Internet Users in Target Geo
~64M−17%
→ filter: Meta platforms (FB + IG cross-platform)
05
Meta Ecosystem Reach — FB + IG (25–65+)
~57M−11%
→ filter: entrepreneurship + business owner + investor interests (L1 OR L2)
06
Business / Investor Interest Audience
3–5M−93%
→ narrow: AND automotive/motorcycle industry affinity (L3)
07
◎ Awareness — Business Owners × Moto Affinity
500K–1.2MAWARENESS
→ Lead Gen objective + Lookalike from existing dealers + retargeting from 07
08
◉ Conversion — Qualified Dealer Prospects
10K–30KDEALERS
Meta Interest Targeting — 3-Layer Stack
L1Business Owner ProfileOR (any match)
L2Investment / Franchise InterestOR (any match)
AND (narrow)
L3Automotive / Motorcycle AffinityOR (any match)
07 · Awareness
ObjectiveBrand Awareness / Reach
Audience500K–1.2M
Targeting(L1 OR L2) AND L3
Effective CPM$2.50–$4.00
Best placementFB Feed + Reels
KPIsReach · Frequency · Ad Recall
Monthly investment — full audience @ 3× freq
$3,750 – $14,400
Low: 500K × $2.50 × 3 = $3,750
High: 1.2M × $4.00 × 3 = $14,400
Mid estimate: 850K × $3.25 × 3 = ~$8,288/mo
High: 1.2M × $4.00 × 3 = $14,400
Mid estimate: 850K × $3.25 × 3 = ~$8,288/mo
08 · Conversion (Lead Gen)
ObjectiveLead Generation
Audience10K–30K
TargetingLAL + Retargeting + Behaviors
Effective CPM$4.00–$6.00
CPL (Cost Per Lead)$15–$50
Lead → Qualified rate~5–10%
Monthly investment — 50 leads target
$750 – $2,500
50 leads × $15 CPL = $750 (optimistic)
50 leads × $50 CPL = $2,500 (conservative)
Qualified dealers from 50 leads: ~3–5/month
50 leads × $50 CPL = $2,500 (conservative)
Qualified dealers from 50 leads: ~3–5/month
Market Context
MX moto dealers (all brands)~3,000–5,000
Italika POS network2,500+ (Elektra)
2024 Market1.85M units sold
2025 Forecast+10–15%
Top states (demand)EdoMex · Ver · Gto · Jal
Cost per qualified dealer$150–$500
Recommended full-funnel monthly budget
$4,500 – $6,500
~70% awareness ($3,150–$4,550) + ~30% lead gen ($1,350–$1,950)
Expected output: 30–50 leads → 3–5 qualified dealer prospects/mo
Expected output: 30–50 leads → 3–5 qualified dealer prospects/mo
Budget Scenarios — Monthly Investment vs. Output
| Monthly Budget | Awareness Split | Lead Gen Split | Est. Leads/mo | Qualified Dealers | Cost/Qual. Dealer |
|---|---|---|---|---|---|
| $2,000 | $1,400 | $600 | 12–40 | 1–3 | $667–$2,000 |
| $4,000 | $2,800 | $1,200 | 24–80 | 2–6 | $333–$1,000 |
| $5,000 ★ | $3,500 | $1,500 | 30–100 | 3–8 | $250–$625 |
| $6,500 | $4,550 | $1,950 | 39–130 | 4–10 | $163–$500 |
| $10,000 | $7,000 | $3,000 | 60–200 | 5–15 | $167–$333 |
⚡ Why B2B costs more — Reality check
Narrow audience = expensive auction. You're competing with banks, insurance, SaaS, real estate, and franchise brands for the same 500K–1.2M business owner pool. This pushes effective CPMs to $2.50–$6.00 — 2–4× higher than consumer moto targeting.
Lead Gen objective premium. Meta charges more when optimizing for leads vs. awareness. The algorithm needs more signal to find converters in a small pool, which costs more per impression.
CPL is the real metric, not CPM. A $50 CPL that converts 10% into qualified dealers means a $500 cost per qualified dealer prospect. If each dealer generates $50K–$200K+ in annual TVS revenue, the ROI is massive.
Lookalike from existing TVS dealers is your best weapon. Upload your current dealer list to Meta, build 1–3% LAL, and let the algorithm find people like them. This typically halves CPL vs. interest-only targeting.
Lead Gen objective premium. Meta charges more when optimizing for leads vs. awareness. The algorithm needs more signal to find converters in a small pool, which costs more per impression.
CPL is the real metric, not CPM. A $50 CPL that converts 10% into qualified dealers means a $500 cost per qualified dealer prospect. If each dealer generates $50K–$200K+ in annual TVS revenue, the ROI is massive.
Lookalike from existing TVS dealers is your best weapon. Upload your current dealer list to Meta, build 1–3% LAL, and let the algorithm find people like them. This typically halves CPL vs. interest-only targeting.
⊘ Excluded States (6) — ~14.4M removed from base
Chihuahua (~4.05M) · Baja California (~4.13M) · Durango (~1.95M) · Zacatecas (~1.75M) · Aguascalientes (~1.55M) · Baja California Sur (~0.95M) — 10.8% of total population.